Ventures
3 trackedEverything we are building, everything we shelved, and everything we killed. The stage tag is the honest one, not the flattering one.
- Live
MadLabs
An AI marketing lab suite. Each lab is a focused assistant — content, funnels, messaging, copy — that takes a brief and returns usable marketing output.
madlabshq.io ↗- Why we started
- Marketing work is mostly the same handful of jobs done badly under time pressure. We wanted a tool that does the boring 80% well.
- Who is on it
- Both of us
- What we are testing
- Whether people reach for a focused tool over a general chatbot when the job is specific.
- Biggest lesson
- Too early to say.
- Current goal
- Get real usage and find out which labs people come back to.
- Live
Booths & Beyond
Photo booth rentals across Chicagoland — weddings, corporate events, private parties, schools, and non-profits.
boothsandbeyond.com ↗- Why we started
- A real service business with real customers, to balance out the software.
- Who is on it
- Both of us
- What we are testing
- How much of the booking pipeline can run without us touching it.
- Biggest lesson
- Too early to say.
- Current goal
- Turn inbound inquiries into booked events, and automate the back office.
- Building
Griffin² itself
The site you are on. Portfolio, build log, and community hub in one place.
www.griffinsquared.com ↗- Why we started
- We needed one link to send people that explains everything we are doing.
- Who is on it
- Both of us
- What we are testing
- Whether documenting publicly actually pulls in opportunities.
- Biggest lesson
- Shipping something plain beats planning something perfect.
- Current goal
- Get every section live and start posting weekly.