About Griffin²

Griffin² is two partners building under one shared venture portfolio. The name is not a metaphor — we are both called Griffin. Griffin squared. We shorten it to G² most places, and the registered entity is Griffin² Labs.

We started it because our projects lived in a dozen places and no single link explained any of it. So we built the link. Over time it becomes the proof — of what we shipped, what we learned, and what we are qualified to help other people with.

• Build and ship

  Griffin Choate

  Write your bio here — background, what you are good at, what you are working on right now.

  MadLabs and Booths & Beyond
• Reach and relationships

  Griffin Isberg

  Write your bio here — background, what you are good at, what you are working on right now.

  MadLabs and Booths & Beyond

• Build first

  Opinions are cheap. Shipped things are not.

• Document honestly

  The failures go on the site too, or none of it counts.

• Learn in public

  Being wrong publicly is faster than being wrong quietly.

• Help other builders

  The advice we wanted when we started.

• Turn proof into leverage

  Receipts open doors that pitches do not.

• Stay operator-led

  We do the work before we advise anyone else on it.